Before a single color was chosen, we went deep into the heart of what the Institute exists to do and who it exists to serve. The woman drawn to this work isn't a beginner. She's already holding space for others and is ready to refine her mastery, to move from knowing the work to truly embodying it. The brand needed to feel like a natural evolution of its sister brand, Unlock Her Co., familiar at first glance, but more grounded, more refined, more elevated. Rich plum, deep teal, warm gold, and soft neutrals. Elevated serif typography anchored in calm authority. A full logo suite including a primary wordmark, secondary stacked logo, badge mark with the signature keyhole, and a complete icon suite, every choice intentional, because this brand deserved nothing less.
The Institute needed more than a beautiful homepage, it needed a digital experience that could hold the full weight of what this work is. We built a Showit site that guides visitors through the heart of the Institute's mission, introduces the certification pathways, and makes the depth of this work immediately felt.
With a brand launch on the horizon, Brittany needed social templates that could introduce the Institute to the world with the same quiet authority the brand embodies. We built out a full Canva suite, about the Institute posts, meet the founder and co-trainer graphics, certification pathway carousels, highlight covers, and a branded feed that feels cohesive, elevated, and completely her.
Brand Photo Credit: Grow Studios
The Unlock Institute of Embodied Coaching is a brand that was built to hold something, a vision so deep, so intentional, so rooted in purpose that the design has to rise to meet it.
Brittany came to Wildbloom with a mission that goes far beyond a logo: to raise the global standard of women's coaching by board-certifying practitioners in identity-level transformation. This wasn't just a new brand, it was a new lineage. And it needed to feel like one.
That's what we build here at Wildbloom.
No more second-guessing. No more piecing it together in Canva at midnight. Just a brand and website that reflects the caliber of your work, connects with the right people, and supports your business, even on the days when motherhood needs you most.